With a shifting economy and educational industry, the Consortium for Educational Change (CEC) is increasingly aware of the need to evolve and deliver a cohesive and polished experience to the school districts and educational partners it serves. With a website overhaul and strategic plan in place, CEC sought a marketing partner to better position critical services (e.g., strategic planning), develop templates and resources that CEC leadership can immediately utilize, and provide marketing materials that positively and clearly market those critical services. These immediate and ongoing opportunities will ultimately drive leads, sales, thought leadership and engagement. Bluebirds Marketing partnered to better position CEC as a sophisticated and quality partner to school districts across the country, building long-term change at every level of the school system.