What Sets Us Apart
deep experience & big talent
Bluebirds brings together highly-talented consultants who have supported global brands. Averaging 20 years of experience, our team members are independent contractors. This allows us to assemble teams unique to each client’s needs.
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Janice Zielinski
FOUNDER | ACCOUNT MANAGER | BRAND STRATEGY
Janice began her marketing career at Cardinal Health, a Fortune 50 Company, providing marketing support to hospital customers and the senior sales leaders who interacted with them. After nearly a decade of deep work in healthcare she shifted her focus to education marketing where she served K-12 and higher education organizations across the country.
With roles at Battelle for Kids, Approach Marketing, and Bluebirds Marketing, Janice has provided marketing counsel and implementation support to companies of all sizes across the country, helping leaders build awareness and cultivate commitment among internal and external stakeholders.
Her work has been recognized with the PRSA PRism Award, the AMA Achievement in Marketing Award, and the School Public Relations Association Mark of Distinction.
Janice is a graduate of the College of Business at Ohio University with her Bachelor of Business Administration in Marketing. Janice is also a Professional Certified Marketer through AMA.
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Corey Kerr
BRAND STRATEGY | MESSAGE DEVELOPMENT
Corey is an experienced public relations strategist who combines comprehensive counsel and tactical know-how to develop communications programs that motivate and inspire. She understands both the big picture and what’s in the weeds and knows how to strike the balance between the two to move forward on target and on time.
Before striking out on her own, Corey worked across industries in both public relations agency and corporate settings. She has supported local, national and global communications for small, bold brands and Fortune 500 powerhouses.
Corey is a proud graduate of Ohio University, where she earned a BSJ from the E.W. Scripps School of Journalism and an MBA from the university’s College of Business. She remains a member of the College of Communications’ Professional Advisory Board. She also holds a professional certificate in Strategic Communication Management from Ithaca College and the International Association of Business Communicators.
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Ania Striker
VISUAL STRATEGY + DEVELOPMENT
A graduate of Columbus College of Art & Design, Ania brings nearly 20 years of diverse experience as a creative professional in the design industry. Her career spans roles in advertising agencies, as an in-house designer for a non-profit organization, and freelance projects, allowing her to hone my skills across various platforms and mediums.
She excels in overseeing projects from concept to implementation, ensuring a cohesive vision throughout the process. Whether collaborating with a team or working independently, Ania takes initiative, develops innovative solutions, and consistently delivers high-quality work.
Ania’s expertise encompasses a wide range of design areas, including branding, print collateral, advertising, web design, social media, presentations, events, data visualization, online learning, animation, illustration, video production, signage, visual note-taking, and environmental branding. Ania is passionate about creating impactful designs that resonate with audiences and drive results.
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Katie Austin
GRAPHIC DESIGN + BRAND ASSET DEVELOPMENT
Katie saw the importance of storytelling through visual design early on in her career. After a degree in public relations with an emphasis in visual communications, she dove into a corporate role focused on branding, design, and business marketing for a non-profit human services organization. Katie spent five years helping reinvent and publish the corporation’s brand image and streamline marketing collateral and digital channels across 10 states with more than 1,500 employees. She led as Director of Design before stepping away from the corporate field to shift focus on consultative design work.
She has spent the last several years designing and producing creative visuals such as company branding and logos, trade show and product/service collateral, packaging, publications and documentation templating, and social media and website graphics.
Katie is an alumna of Brigham Young University-Idaho, where she was awarded with the Gordon B. Hinckley Communicators Award and served on the Public Relations Student Society of America (PRSSA) board for several years. She has been a member of PRSA, American Marketing Association (AMA), and the Professional Association of Design (AIGA).
“Balance is not something you find, it’s something you create! As a mom of three, I’m perpetually seeking balance. The reality is it shifts from day to day, so my goal is to view it bigger picture. Balance might be best struck in a week, a month, or a year. In the meantime, I adore downtime with my family, including my beautiful, crazy children. You’ll often see me in jeans, a tee, and a baseball cap cheering them on from the (literal and figurative) sidelines.”
—Janice Zielinski, on “BALANCE”
What’s in a name?
Bluebirds are known as the harbingers of spring. Like our namesake, Bluebirds Marketing takes pride in leading efforts through cutting-edge strategies. We love trying new things.
Bluebirds are fiercely loyal to their families. Relationships matter to us, and trust and partnership take priority.
Bluebirds have the ability to see further than other birds. Sometimes you have to look out to see where you want to go to determine the best path to get there. We always keep the end goal in mind.