Case Study: Literacy Organizational Capacity Initiative (LOCI)
LOCI partners with schools and districts at all levels (Pre-K through grade 12) across the country to build internal capacity for high-quality literacy teaching and learning. Their team of seasoned national consultants and coaches offer strategic planning, on-the-ground professional learning, and formative and summative research, which all contribute to lasting change within an education system.
The
Opportunity
As a newly launched education consulting arm of the University of Chicago, the talent behind LOCI knew they needed to reach educators and literacy decision makers through a combination of newsletter outreach and social media.
Our
Approach
Offering strategic planning and content development, we partnered closely with LOCI leadership. By utilizing existing assets and new content from white papers and blogs, we led all content development and distribution for LOCI. We also launched the LOCI Facebook page, executing a targeted paid advertising campaign on Facebook to leverage the platform’s large audience and reach instructional leaders in core markets.
The
Results
As a result of the 6-month campaign, LOCI was able to increase the company’s overall social presence, build a following of literacy decision makers and drive specific, measurable actions, such as website visits, engagements and event/webinar registrations.
We continue to provide LOCI strategic counsel related to grant execution, thought leadership and executive positioning, and white paper development. This has supported continued growth of the organization and ensuring a significant impact on the advancement of literacy nationwide.